You’re All FIRED! The Secret Wish of Many MSP Owners and When It Might Actually Be the Right Move


Don’t be ashamed if it’s ever been your fantasy to walk into the office one day and scream out “You’re all FIRED!” After all, good help is so hard to find. And if one more person calls out with a stomach ache or hurt feelings this week, you’re about to rage quit your entire business. But since part of being a business owner or C-Suite executive is a daily exercise in restraint, you don’t give in to your deepest desires and instead mutter to yourself about how “no one wants to work” these days.

How do you get productivity from a less-than-committed workforce? What do you do when you need steel-toed boots and all you’re getting are pockets full of posies? What if I told you that you CAN get more results out of your existing people and get the kind of people you really need to help you in your business? And…

…what if I told you that sometimes, the best move is to fire them all and start again?

Presenter: J. Colin Petersen, President & CEO,

J. Colin Petersen is a 25-year veteran MSP owner, and has fired more people than you can think of. He is also President and CEO of, which employs some of the most gifted, committed level 1 techs you’ve ever seen.

Like so many of us in the I.T. services world, J. started as a weekend warrior, working out of his garage (sound familiar?), evenings, by referral, as a side business to his regular gig as a bilingual tutor for Fresno Unified School District in Central California.

After spending the next 25 years building a successful MSP, he formed from his knowledge of what a Managed Service Provider really needs in an outsourced, white label help desk. He has been successful at recruiting, training, and retaining top talent that enjoys front line support, and now he is making that available to MSPs worldwide.

He enjoys his own craft-roasted coffee in the morning, whiskey in the evening, the jazz greats, a good fairy tale, Christmas, convincing his wife to travel with him, and watching his sons turn into productive citizens.