Overcoming the Biggest Barrier to Closing New Business | Cyberguard360


Most MSPs struggle to find a USP (unique selling proposition) that distinguishes them from the rest of the pack, and sets them apart from their competition. I mean, let’s face it no one says “you should use us because we suck less.” So what should an IT professional do to show their prospects why they’re different and worthy of earning their business?

In this webinar, Al Alper, CEO of CyberGuard360, will join us to show you how to create “celebrity” that commands attention, creates authority and separates you from your competition; overcoming the single biggest barrier to closing new business – TRUST!