Vendors vs. MSPs: What makes for a healthy channel relationship?


In today’s rapidly evolving technology landscape, MSPs face unique challenges in providing comprehensive and secure IT services to their clients. To overcome these hurdles, MSPs rely on trusted vendor partnerships to access cutting-edge solutions, streamline operations, and enhance their service offerings. However, building and maintaining a thriving channel relationship can sometimes be complex.

During this webinar, we will explore the key elements that contribute to a successful Vendor-MSP partnership. From mutual trust and communication to shared goals and strategic alignment, we will delve into the critical factors that foster a healthy collaboration between vendors and MSPs. CyberQP, with its extensive experience in delivering top-notch PAM solutions to MSPs, will share their expertise and insights, highlighting real-world examples of successful channel relationships.

Why you should join us:
• Understanding the MSP-vendor dynamic: Exploring the roles, responsibilities, and expectations of vendors and MSPs within the channel ecosystem.
• Effective communication and collaboration: Strategies for establishing open lines of communication, promoting transparency, and fostering a strong working relationship.
• Aligning goals and objectives: The importance of shared vision, business goals, and strategic alignment to drive mutual success.
• Real-life success stories: CyberQP will showcase real-world examples of their partnership with MSPs, illustrating how a healthy channel relationship can lead to mutual growth and client satisfaction.

Jimmy Hatzell, VP Revenue, CyberQP
Raffi Jamgotchian, ASCII Member, Founder & CTO, Triada Networks